There are certain celebrities whose influence can send a brand’s popularity into the stratosphere. Dwyane Wade, Jay-Z, and Kanye West fit that mold. They are influencers. Influencers from the worlds of sports or Hip Hop coupled with a luxury brand create a formula rarely misses. In February, Dwyane Wade became a brand ambassador for Hublot Geneve, a swiss luxury watch company . Wednesday, Jay-Z and Kanye West released “Otis” the first single from Watch The Throne, their soon to be released and much anticipated collaboration. On “Otis,” at about the :54 mark, Jay-Z yells “new watch alert, Hublots!” It doesn’t get much better than that. Listen to “Otis”…. Welcome to the map, Hublot Geneve. Dwyane Wade/Hublot Geneve gallery…. By the way, it’s pronounced “Hew-blow.
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